Green Square

Brand design and marketing agency Green Square asked us to produce a number of films for their client, TEREX, a global manufacturer of construction vehicles. TEREX was looking to add another dimension to their marketing mix and a film was what they needed.

Green Square felt that we understood their brief better than any of the other agencies they had approached, and they liked the creative ideas we suggested.

We provided Green Square with a variety of edits:

• 1 minute film to provide impact at international trade shows
• 3 minute promotional film highlighting some of the main features of the vehicle
• 7 minute film detailing the features of vehicle that could be sent to potential international buyers who were not able to view the actual vehicle.

Rather than just filming the machines at work on a test site, we also did a studio shoot of a shiny new vehicle, using dramatic lighting in a large studio environment.

To maximise the return on investment for the shoot, we shot outdoors with two crews working independently, and we even project managed the entire project from start to finish, to ensure we used everybody’s time effectively and efficiently.

On the back of the success of these films, we have since been asked to make further films to promote all of TEREX’s new products.