Specialist Interview Films

Most internet users prefer watching video over reading. When you get into technical topics the power of video is unmatched. It is more effective to use an expert on screen explaining a subject rather than expecting a visitor to your website to wade through lots of text.

Such specialist interview films would often be very specific, so when optimized with relevant key words they will perform extremely well in searches targeting theses specific terms. Using the world of medicine and healthcare as an example, a film might be about a specific condition, procedure, treatment or drug.

Case Study

Definition Media are regularly commissioned by Doctors.net.uk, the largest community of Doctors online in the UK, to film and edit interviews with leading medical experts for their online resource. The interviews have to be set up as fast as possible to maximize the short time available with the experts. We then cut the web videos with power point slides, and encode them to the client's exact requirements, including metadata cue points. The flash films are delivered and uploaded to the client's site within a matter of days.

Client Feedback

Rupert Potter, Business Development Director at Doctors.net.uk report stated “Definition Media were extremely professional in their approach to filming and post production. A real pleasure to work with. We will definitely be using them again!”